We’ve Got You, Babe.

Our pals and Beer Babes Family ambassadors Laurie and Noëlle and our sales rep Caroline (a.k.a. @phynersideoflife ) were up and at ’em early today to help set the stage for the first Babe Brew™ collaboration beer of 2024!

The Beer Babes Family is a charitable organization that strives to support and positively engage all women in the beer community from casual drinkers to brewers, Cicerones and beer judges.

The fam works with breweries across North America to produce various Babe Brews, with a portion of the sales from each pint, sleeve and can sold donated by each brewery to the organization to be awarded in the form of grants to women who work in the industry and are trying to improve their beer business.

“Babe Brew is a series of beer dedicated to the women of our personal lives and of the world: who inspire us, push us, make us think deeper, mentor us and lead by example,” says Roxane Brossoit, who co-founded Beer Babes Family with Rachel Benkowski. “To the women who break rules and norms, speak their truth with compassion, live each day with unapologetic confidence, and champion equality for all.”

The Main St. Babe Brew will make its official debut at a launch party at Main St. Brewing on Saturday, January 27, 2024.

Big CHEERS! to our co-sponsors Mile 37 Canning, Brewers Supply Group, Gambrinus Malting, Crisp Malting and Royal Labels for their generous support of this endeavour.

Photo: Brian Keith Smith / What’s Brewing BC